Hundreds of volunteers and employees swung into action in 10 countries to raise public awareness of the isolation of older people in our societies and to engage everyone.
In Romania, the campaign mobilized nearly 500 volunteers in 28 counties across the country, which organized 70 events and donated 6,500 flowers to their elders. 50 partner organizations (companies, associations, public structures) took part in the campaign.
In Switzerland, the volunteers initiated the first distribution of roses in Rolle.
In Mexico, in the aftermath of the terrible earthquake that hit the elderly and the volunteers of the association, and despite the trauma, they decided to have a symbolic action for October 1st. They donated a hundred felt roses that had been made by the elderly.
In France, the campaign for October 1st was marked by the results of a survey ordered by the association. The results revealed that more than 300 000 elderly people were in a situation of “social death”, that is to say excluded from the main circles of relationship (family, friends, neighborhood, associations). In addition to the distribution of 125,000 roses in 232 cities, a short film was put online to raise awareness of the phenomenon.
In Germany, in Hamburg, the association and its partners organized a big flashmob with people over 60, on a song created especially for this occasion. The party then continued in a famous music club which is usually mostly attended by young people. A way to give another image and another place to the elderly in our society.