Niciodată Singur Association Opens a Social Lounge for Seniors in a Bucharest Supermarket

The Niciodată Singur – Prietenii Vârstnicilor Association, in partnership with Kaufland Romania and supported by Dr. Max Pharmacies, has officially launched the Senior Social Lounge, a space dedicated to older adults in the Pantelimon neighborhood who are facing loneliness.

The launch event took place on December 23rd, and it included decorating the Christmas tree, a tradition that for many lonely seniors has become just a memory.

 

 

The Senior Social Lounge is a safe and welcoming space for seniors aged 65 and above, where they can participate in free and diverse activities such as creative workshops, board games, age-adapted yoga sessions, and themed discussions. The space also offers comfortable seating areas for relaxation and socializing, encouraging meaningful connections among participants. The lounge is open daily from 9:00 AM to 6:00 PM. It also serves as an opportunity for residents to volunteer, socialize, or assist seniors with shopping during their visits to the Senior Social Lounge.

The launch of the Senior Social Lounge comes just before Christmas, a period often challenging for seniors living in loneliness. Studies show that during this time, feelings of isolation and sadness intensify, making older adults among the most vulnerable.

 

According to a 2021 national study conducted by Kantar for Niciodată Singur, 1 in 4 urban seniors experiences high levels of loneliness, 3 in 10 seniors go days without speaking to anyone, and a quarter have no one or just one person to confide in about their emotional struggles.

 

The Senior Social Lounge is a nine-month pilot project designed to test the impact of such an initiative in combating loneliness within the community. This concept brings direct support into the heart of the community, located in a space frequently visited by older adults. The Pantelimon neighborhood in Bucharest’s Sector 2 is known for having one of the highest concentrations of seniors in the city, making it an ideal area to offer this support.

 

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