Little Brothers-Friends of the Elderly US launched a new logo in July 2021. By changing its logo, the organization demonstrated its desire to create a new dynamic. The organization’s logo adopted in the 1980s had aged and no longer reflected the real and desired image of the organization.
Today, LBFE, whose mission: Fighting against isolation of elderly is essential in the face of the aging of the American population, is working to ensure that its programs are always adapted to seniors and attractive to volunteers.
“With this new identity, LBFE aspire to make this fight heard by as many people as possible and to challenge the general public by testifying and alerting them to the living conditions of the elderly.”